The Web Marketing Association's annual Web Awards for 2020 will be awarded in September, and one of the categories we're most excited about is Best Pharma Website. Although Pharma was a latecomer in the world of online marketing, it has since picked up some impressive winners. As a result, the Web Awards are the perfect time to show how digital marketing can increase ROI for the pharmaceutical industry. The Web Marketing Association is a group of digital marketing executives and entrepreneurs who have been organizing the Web Awards for 23 years.
Prizes are awarded based on Design, Innovation, Content, Technology, Interactivity, Copywriting, and Usability categories .For pharmaceutical companies that do these things well, there are rewards beyond praise from their peers: 100 million adults in the employee data United States, or 85% of American internet users, search the web for health information. . We've looked at the winners of the past decade, and there are lessons to be learned from what they have in common. Here's what nine of the best drug company websites do well:1. Winner of the Web Award 2019: PAREXEL Sample PAREXEL Website Page PAREXEL.
A global life science organization, took on the 2009 challenge with both feet recreating its 20 year old image for 2019. It's no surprise this one was a winner - a elderly grandmother woman lovingly holding brand new baby close to him. with one hand and the other moving gently to hold the baby's head. We see the age in both the profile of her face and her hand, but the creative team understood that this moment needed more than a smile; there is wisdom and relief in his eyes.