Contrary to popular belief, engagement is far from a one-way street. Believing that this term is summed up only to the accounting of the interactions of your public with your company can be the first step to the defeat of your strategy in social networks.
Engagement needs to be understood as the entire process of providing the best possible experience to the consumer and, in response, their interaction, comments, likes, times shared, doubts, etc. Forgetting the first stage: preparing the environment and Jewelry Retouching Service generating quality content, compromises the entire process of measuring your audience's engagement, since it assumes that the responsibility for the response lies with you. Therefore, it is essential that people focus on the continuous generation of content aligning with the person's perspectives, so that it encourages them to actively participate in your networks.
To help this process, Buzzsumo conducted a survey in 2016 on the type of content that generated the most engagement on the network. More than 800 million posts were analyzed in the year, all with the sole purpose of answering the question: How to get maximum engagement on Facebook?