A mermaid with delicate makeup, a bright smile, and an ancient red dress, two old women who look kind but turn their heads but look weird... In mid-September, a video titled "Mermaid Village" posted on Douyin by the celebrity "Yu'er" received Qatar Phone Number List 210W likes, and the celebrity also relied on the increase in fans brought by this video that week. It ranked third on the Douyin Emerging List. The ancient style skit has attracted 931W fans. How does "Ancient Style +" make the celebrities stand out? "I'm actually chasing dramas on Douyin" is a Qatar Phone Number List very common comment under the video released by Yu'er. Looking at the works of celebrities, we can extract two key words: one is a series of short dramas; the other is an ancient style, and the ancient style is precisely the most dazzling advantage and feature of the celebrity in the same type of accounts. Searching for "Ancient Style" on
Douyin, you can find nearly a hundred related topics. Among them, the most popular topic contains 13.4W videos, and the playback volume is Qatar Phone Number List as high as 8.19 billion times. As we can see, in the field of short video, the content related to "ancient style" seems to be accepted and loved by more and more users. So, what potential does ancient content have in short videos? Can the relevant celebrities "take advantage" of the ancient style to highlight their advantages? 1. "Ancient style fever" prevails, and young groups become the main force There is no specific definition of "ancient style" at present. On the encyclopedia, Gufeng refers to "ancient Qatar Phone Number List and pure customs and life style", and the other refers to "a literary genre". But as far as the overall development environment is concerned, the ancient style we often talk about now refers to a trend of "honoring the ancient" and "retro", and thus forming an understanding of classical life including music, clothing, poetry, pictures, architecture, etc. The pursuit of a variety of classical cultural forms, such as the "Hanfu fever" that is particularly common now, is a fanatical preference for traditional clothing. On the one hand, the promotion and popularization of traditional culture by the state in recent years has stimulated young people's original demand for culture, so that more and more young people have stronger patriotic enthusiasm and cultural self-confidence while accepting foreign culture.
On the other hand, the growth rate of the development of the pan-entertainment industry has been accelerating, and a large amount of Qatar Phone Number List ancient content has appeared in novels, games, film and television, and variety shows, which has further strengthened the "ancient fever". As a "niche" circle culture, ancient culture has shown an increasing trend among young people. From many young ladies and sisters wearing exquisite Hanfu to the streets, to the ancient songs such as "Leaving People Sorrow", "Pirates", "Mango" Qatar Phone Number List and other ancient songs continue to dominate the Internet list, whether it is because of the longing for traditional culture deeply rooted in the heart, or A pursuit of the current fashion, ancient culture is gradually evolving into a new trend in the current society, and gradually has a stronger appeal among young people.