It is important to check your on-page fundamentals. Although many SEOs may tell you that on-page issues like those with meta descriptions aren’t a big deal, I personally think it is part of good SEO housekeeping.
Even Google’s John Mueller previously stated that having multiple H1 tags on a webpage isn’t an issue. However, let’s think about SEO as a points system.
If you and a competitor have sites that stand shoulder to shoulder on the SERP, then even the most basic of issues could be the catalyst that determines who ranks at the top. So in my opinion, even the most basic of housekeeping issues should be addressed.
So let’s take a look at the following:
Page titles and title tags
Meta descriptions
Canonical tags
Hreflang tags
Structured data
Page titles and title tags
Priority: Medium
Title tags have a lot more value than most people give them credit for. Their job is to let Google and site visitors know what a webpage is about—like this:
Title tag in Google search
Here’s what it looks like in raw HTML format:
<title>How to Craft the Perfect SEO Title Tag (Our 4-Step Process)</title>
In recent years, title tags have sparked a lot of debate in the SEO world. Google, it turns out, is likely to modify your title tag if it doesn’t like it.
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Google rewrites around a third of title tags
One of the biggest reasons Google rewrites whatsapp number list title tags is that they are simply too long. This is one issue that is highlighted within Site Audit.
Title tag rewrites highlighted in Ahrefs' Site Audit
In general, it is good practice to ensure all of your pages have title tags, none of which are longer than 60 characters.
Recommended reading: How to Create the Perfect SEO Title Tag
Meta descriptions
Priority: Low
A meta description is an HTML attribute that describes the contents of a page. It may be displayed as a snippet under the title tag in the search results to give further context.
Title tag in Google search
More visitors will click on your website in the search results if it has a captivating meta description. Even though Google only provides meta descriptions 37% of the time, it is still important to ensure your most important pages have great ones.
You can find out if any meta descriptions are missing, as well as if they are too long or too short.