or tagline? It's all part of the brand. Brand is the name of a particular product or service made by a businessman. Talking about brands, there are many things that need to be discussed. One of the things that need to be reviewed is the brand persona.
Let's take a look at the article about "Brand persona," all the way through, starting from the importance of this element in building a brand to the important points in finding it.
What are brand personas?
Not everyone knows about brands, brand persona is something that is important where you position what and who you are from within the brand.
Simply put, the meaning that is easier to understand is to visualize the brand that you have so that people are more familiar with "Your Brand," now.
By creating a brand, your business will be more synonymous with being what you wanted it to be from the start. Not only that, the authenticity of the brand persona is able to increase the loyalty and trust of consumers.
You should know that personality brands are differentiated Indonesia WhatsApp Number List based on human behaviors including caregivers, competent, excited, rugged, and sophisticated.
The important point is finding a brand persona
After knowing about brand personality in terms of understanding, you must know about how to find a brand persona.
These are the important points that you need to apply in finding a brand persona, including the following:
Describes the nature of the brand details
In describing a brand, you must know the nature of it first and after that you convey what you want to convey.
For a simple example, you sell sweet snacks like milk pie, you have to know what important things are in the product.
Not only that, you have to think about whether it is affordable? Is the product worth it to buy? Will it be liked by teenagers and adults? This is what is called a dissection of the nature and characteristics of the product brand.
Imagine what your business looks like in terms of human persona
Next, the point where you position yourself as a business person and also imagine what kind of human characteristics your business brand has?
Maybe this is too difficult to understand, simply when a sun screen product is made into a human it will become a young woman with a smooth face without wrinkles. You have to describe it in detail and need help from current colleagues.
Think about the target market
The last point is target market segmentation. Surely everyone understands this one point because it has been discussed a lot.
In short, what do you need to position your brand for? Who? In public, how will your brand be seen in the eyes of the public? After knowing this, there are many things that need to be implemented in creating a brand persona. The function of this implementation is to increase brand awareness.