The average cost per click is between $0.70 and $1, while the average cost per thousand impressions (CPM) is around $5. Tips to Start Set up an Instagram and/or Facebook account and follow the creation process. Manage all your ads through Facebook’s Business Manager. Decide whether you’re looking for direct sales or brand awareness from your ads. Use mobile number list the vast targeting options to reach the right audience. Set up an Instagram Shop to drive sales without the user having to leave the platform. Use Instagram influencers in your niche where possible to endorse your product, set the tone for your brand, and introduce your product to a broader audience.
LinkedIn Ads LinkedIn is the social media platform for professionals. With 61 million senior-level decision-makers on the platform, LinkedIn is a great place for B2B businesses to do their work. On LinkedIn, you can advertise through: LinkedIn’s feed. InMail. Spotlight (highlight key features). LinkedIn can increase purchasing intent by 33%. LinkedIn can be expensive mobile number list due to the type of audience you’re targeting – the cost per click averages at about $5.58, while it’s at least $1 per inbox send. Many choose to test creative on other channels and then bring over proven creatives to the hyper-targeted ad network. Tips to Start Create a business or personal profile to advertise from. Determine your advertising goals. Use the B2B specific targeting options available.
Use LinkedIn influencers where possible. TikTok Ads TikTok is taking the world by storm and already has more than 1 billion monthly active users. TikTok leans more Gen Z, with nearly 50% of 18-29-year-olds using the platform. TikTok requires engaging and fun video spots to highlight your brand’s value and to inspire purchasing intent. Although it lends itself easily mobile number list to B2C brands, TikTok can be really powerful at building brand sentiment for B2b brands. TikTok ranks as the second-biggest app in terms of consumer spend. Cost? It averages around $0.19 per click or $10 per thousand impressions. Tips to Start Create an account and your ads. Work out what you want to achieve. Use influencers – they’re huge on TikTok and they get so much engagement. So Where Do You Begin? Assessing all these channels and determining which channel to go for isn’t easy.