with a third of Microsoft users in the U.S. having a household income over $100,000. Microsoft offers great value with ads costing $1.61 per click on average compared to Google’s $7.10. Microsoft Ads really is an underutilized goldmine. Tips to Start Create an account on Microsoft Ads and get $125 in search advertising when you spend $25. If you’re already running Google Ads, use Adzooma’s AdSync feature for free to import your Google campaigns into Microsoft company email list Advertising and adjust bids and budgets for both campaigns from one screen. If you aren’t already running Google Ads, have a read of the Complete Guide to PPC Marketing Basics to learn how and where to get started. Amazon Ads Whether you’re using Amazon as a branding tool to help customers discover you or to sell mainly through the platform, there’s a lot of value in this ecommerce channel. 49% of internet users use Amazon to start their search for a product. 225,000 small businesses made over $100,000 in sales on Amazon in 2019.
More than 55% of all Amazon sales come from third-party sellers. These are the main ad buys you can make on Amazon: The 5 Paid Ad Channels You Need to Incorporate Right Now Amazon is best suited as a supplementary ad channel as their fees can eat into margins and ROI. That said, for some brands, it will make sense to use Amazon as your dominant acquisition channel. Clicks average less than $1 for sponsored product clicks and can be powerful company email list revenue drivers. Tips to Start Create a seller account on Amazon and choose a selling plan (plans cost $0.99 per item or $39.99 per month). Take some time researching your competitors to see what you’re up against and if you need to advertise. If you do need to advertise, have a read of the Amazon Advertising Guide to get up to speed. Don’t become reliant on Amazon – 80% of Amazon sellers sell on other platforms, so use a website builder to set up a website if you haven’t already and create your own store to run concurrently with your Amazon store.
Instagram Ads Instagram Ads are all run through Facebook’s Ads Manager, allowing you to run ads concurrently across both sites to target both respective audiences. Instagram has specific rules of engagement and often falls down when you use the same creative on Facebook and Instagram. Be sure your ads: Include hashtags in your creative. Always company email list have emojis. Let the image/video do most of the selling – supporting text is less important than the hashtags. Instagram’s targets are the same as Facebook’s, which means you can get hyper-targeted on interests. More than 130 million people click shopping posts every month on Instagram while more than 200 million people visit at least one business profile every day. Instagram is accessible to all brands.