Have you ever received marketing communication from a brand that seemed to Phone Number List know you almost too well - using your name, showing you enticing recommended items, or even cart abandonment reminder emails and codes and unique coupons? Sometimes they even appear as if someone has read your mind. Have you ever wondered how they do it, or how you can too? The answer: artificial intelligence marketing . Indeed, Apple's Siri product,
Amazon's Alexa and Google Home, or any of dozens of other AI-driven digital assistants are already changing the role machines play in making our lives easier. Marketers use AI the same way. smart Global B2C marketing organizations are using AI and its subset technologies – machine learning and deep learning – in their e - commerce strategies to Phone Number List unify the entire customer experience . Preparation for AI More than half of global marketers use AI for personalization, to understand cross-channel customer behavior and to manage interactions. Source.
Over the next couple of years, the mass adoption of AI marketing will eventually lead to a few events: We will be able to get closer to real personalized and personalized marketing The platforms and solutions we use to deliver personalization will continue to Phone Number List improve Widespread adoption of AI will cause 'algorithm warfare', resulting in more sophisticated targeting, smarter marketing teams and more knowledgeable results Content quality will become even more important Throughout 2018 and into 2019, we will begin to see one-to-one marketing in action and identify areas of influence, success and improvement when injecting AI into our marketing platforms . automation , then in our strategies.