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Similar to your Instagram Stories and Posts, you can see how many times your IGTV videos have been viewed, liked and commented on. Here, you need to focus on audience retention. Every time a user watches a video of at least three seconds, it is "viewed" on IGTV. If the view count is high, it doesn't mean someone watched the entire video.
Audience retention data, on the other hand, lets you see how long you've kept your audience's attention.
You also need to focus on the Latest Mailing Database average view percentage rate. This metric can tell you whether the viewer watched the entire video, or skipped it.
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Twitter gives you a 28-day overview of your profile performance. This summary covers profile visits, followers, impressions and mentions. You can export data and further visualize reports.
In the Audiences tab of Twitter Insights, you can find the interests of users who viewed or engaged with your tweets and landed on your website. You can also view data for various personas, such as millennials and users with established annual incomes.
Armed with this information, you can develop content that resonates with your audience.