Add all these possibilities to the notifications that appear on the screen of your Smartphone or tablet and the content that is transmitted by the such as newspapers, magazines, radio and television.
Being immersed in so much information Clipping Path Service it is almost impossible for you (like most Internet users) to know how many times per minute you change from one window to another. However, it is not necessary to bring that number on the tip of the tongue to understand our text.
At the end of the day, the web copywriter doesn't do that counting on paper, since he assumes that the Internet user often doesn't read all the text on a page – instead, he quickly scans each page. part of the content in search of relevant information.
As they say, there are many things happening at the same time, and people do not want to waste time running after what should be presented to them in a simple and easy to understand way.
If the texts of a site seem complicated, the Internet user will not think twice before closing it. For this reason, the good copywriter seeks to create texts that have “standability” or, in other words, the adequacy of the content so that it is simple enough to be understood with a quick “glance”.
That's right, there are some techniques that can be applied to improve the scannability of your content and make life easier (much!) for your reader, who, as we have already seen, is in a hurry and anxious.