Cookiesless search There is no Whatsapp Mobile Number List escaping it anymore. Safari, Firefox and soon Chrome will only store cookies for a very short period of time. This means that it will become more difficult for your carefully set smart bidding strategy to achieve the desired results. Target groups are empty and remarketing becomes Whatsapp Mobile Number List a challenge. How we as marketers deal with this is largely determined by the tools that are provided to us. Google has already announced 'Consent Mode'. This is a tool that makes it possible to get a better picture of the people who convert without cookie tracking. Conversion Whatsapp Mobile Number List modeling is used for this. This is a technique in which the missing data is filled in on the basis of machine learning.
You will be hearing more and more about Whatsapp Mobile Number List Conversion Modeling in 2021. It simply means that we will never again go to a situation where we can always measure all users and conversions. That is why we calculate a conversion rate for the people who are not trackable to us. Striving for a complete picture is Whatsapp Mobile Number List no longer efficient. It is simply even more important that the data you do receive is reliable. Based on the developments in 2020, you can assume that RSA ads will become increasingly important. My prediction is that RSA may already take over the dominant position of the Expanded Text Ad (ETA) in 2021. An RSA ad Whatsapp Mobile Number List makes it easier for Google to advise advertising headlines based on online content.
Ultimately, it is interesting for parties Whatsapp Mobile Number List such as Google and Microsoft to have RSA ads as a standard, which are then optimized by them on the basis of the website. As a marketer you can already anticipate this by testing (even more) with RSA ad formats . Not convinced yet? We have already received messages Whatsapp Mobile Number List that temporarily only RSA ads can be created in some accounts. Also, new functionalities such as dynamically inserting user locations in ad texts are only available for RSA ads. 4. Revenue-based bidding Google is going to put even more emphasis on value - based bidding. This means that Google wants to discourage strategies such as maximizing conversions or target CPA over time (yes, you read that correctly). For many e-commerce parties, this is not surprising news.