A banner with your logo and value proposition. Week 2: Target the same audience as week 1, but with a little more force. This time, your ad buy email database should feature your product, company name, headline, logo, and call-to-action. Week 3: Give them a product-specific banner, but this time includes a discount to try to get them moving. Week 4: Increase the discount, or maybe include a bonus item at checkout. 3 Ad Retargeting Mistakes Now, as with any marketing technique, you can do it right or wrong.
Beware of some of these easy-to-make retargeting mistakes:1. Show the wrong ad at the wrong time – Have you ever bought something from a company and then been followed by ads asking you to buy the same product? How buy email database boring! Your customer will think that you are not paying attention to him or that you do not understand him. Instead of sounding a tone-deaf message, treat them kindly. Offer them accessories or enhancements to the product they just purchased. 2. Links to the wrong landing pages –
If you do the right retargeting campaign, you have many different ads linking to very specific landing pages which in turn correspond to buy email database very specific stages of the buying cycle. Make sure they are all linked correctly to avoid confusion and lost sales. 3. Using ads that are too similar – If you write essentially the same old text with a slight change in the image, your viewers are either burnt out or blind to your ad.