Do you want to know in detail the application of Digital Marketing methodologies, strategies and tools? Click on the image below to access our case study on SLIM and discover the results obtained from the application of our method. SLIM-case-study-inbound-marketing 3. Digital Marketing: vertical skills to become a professional Now that we have seen the soft and hard skills to enter the world of Digital Marketing, one step is still missing: vertical skills .
Every professional has them, they are the ones that would allow him to be "vertical" on a more or less specific activity. Here we point out three of the most useful, as well as among the mobile number list requested at the moment: Content Marketing In a world where social media marketing plays an increasingly central role, the production and promotion of content has become an indispensable prerogative for entering this panorama. We are therefore talking about content creation , an activity that requires a series of technical and transversal skills, such as: graphic design , video skills , copywriting , communication skills and storytelling .
Social Media Management Closely related to Content Marketing, Social Media Management concerns the all-round management of social media : from activated campaigns, to the timeline of publications, to the management of profiles and pages on different channels, to PR, to Influencer Marketing and much more. In short, having social media is not enough to know how to manage them strategically , having real and proven Social Media Management skills can lead professionals and companies towards a strategic use of social media, making sure that these represent a valuable support to their Digital Marketing strategies .