Finally, in terms of finance, the proportion of Gen Z in the financial app is the lowest. These APPs are mainly foreign banks, and they are some of the services that traditional banks provide online APPs. On a global scale, many offline resource channels, including banks, have indeed begun to realize this problem - to interact with users, everyone publishes APPs in the hope of converting users to online. So what needs to be understood is, for Gen Z, what kind of interaction they want, and then our interaction can meet their needs and meet their needs.
In entertainment, we see Gen Z's emphasis on visual experience, mobile, social and gaming integration. We also see from shopping and finance that they open shopping apps not necessarily to shop, but to get the experience they want and the content they care about. That's all for my sharing, thank you. Author: Hong Yuhan; WeChat public account: Shen Sheng This article was originally published by , everyone is a product manager, reprinting is prohibited text message service without permission The title image is from Unsplash, based on the CC0 protocol We can probably see some clues from the picture,
the first to the front, especially the blue part, is not as much entertainment and social as just now, these e-commerce APPs are fashion trends that young people like, buy favorite fashion clothes Or the place for beauty, which hits Gen Z's aspirations in the shopping field. Dai Bin, Head of AppAnnie Greater China: Seize the Growth of Generation Z Finally, in terms of finance, the proportion of Gen Z in the financial app is the lowest. These APPs are mainly foreign banks, and they are some of the services that traditional banks provide online APPs.