Every business has a different business model and therefore different business logic; if you get it wrong, don't expect any profit. Different from the business model of software business, the business model of SaaS is: customer acquisition, retention telemarketing list and growth. This model requires that SaaS customer acquisition must be low-cost, high-efficiency and high-quality; and high retention rate can only be achieved by service stickiness; growth is the result of scale. The reason why there is such a big difference between the two business models is that one is operating software and the other is operating services, that is, the business models are different.
In fact, the biggest problem in operating SaaS services by operating software is the problem of sales or customer acquisition . Its high cost, whether telemarketing list it is software or SaaS business, it is difficult to make a profit. Software sales and SaaS customer acquisition seem to mean the same thing, but they are actually very different. The purpose of software sales is to make a deal, while the purpose of SaaS customer acquisition is to obtain service opportunities . If it must come down to sales, SaaS can only be counted as "non-sales sales." The reason why software sales have greater transaction uncertainty and a long sales cycle is that there are two cost mountains in software sales: trust cost and verification cost.
The cost of trust is well understood, and there are trainings and books on the market that tell salespeople how to reduce the cost of trust in order to close a deal. In fact, it is not the cost of trust, but the cost of verification that leads to long software sales telemarketing list cycles. It is no exaggeration to say that the software industry can make profits, relying on cognitive asymmetry. That is, by creating various concepts, we will build ourselves into a tall and high-level industry that leads the future. As everyone knows, the side effect of this approach is to increase the greater asymmetry, and also establish the customer's "buyer cautious" buying habits. This is the source of high verification costs, and it also digs a big hole for itself. That is to say, when customers buy software, it is easy to "buy the wrong one". Once the wrong purchase is made, the company will suffer huge losses, and the purchaser may be held responsible.