For instance, fashion brands are more likely to need video-based social content and lots of imagery in their content strategy. At the same Industry Email List time, accountants typically steer more toward text-based content or curated content from other publishers. Inside your social media content strategy, plan for the types of content you want to include on your social media channels and retain what you don’t want to publish. It’s also helpful to separate these content buckets in terms of themes to help ensure you’re covering all the areas of your business. Some social content options Industry Email List include but are not limited to:
Text Quotes Videos Images Infographics Industry Email List Curated resources User-submitted content Social Media Platforms Once your social media plan has addressed the right audience and identified the types of content you want to publish, it’s critical to narrow down the social media platforms you plan to use. This decision can be challenging for some business owners, and many of them make mistakes trying to publish on every platform simultaneously. Industry Email List However, this strategy can often backfire because it’s complicated to create relevant information, publish and engage with content on multiple platforms at once without the help or the services of a social media agency.
The best strategy is to identify the top Industry Email List two or three platforms where your potential customers are likely to be and start with consistent content on those platforms. Because each forum has its algorithms and approach to distributing content, the content you create for each platform should be unique. For instance, video performs well on Facebook, Instagram, and Tiktok, while text and imagery with data or cited sources Industry Email List often do better on LinkedIn. If you are planning to use multiple platforms,