Why are the offers so good? A favorite retailer arrives email list in your inbox with the subject line: “30% off everything + free shipping. 3 hours only! Is that a real chill thrill you feel? Who knows, you might think about it later. Once you 've collected these items, you've been eyeing it forever (or at least for a few weeks). A few mouse clicks and you can breathe easy: your order will arrive in 3 to 5 working days, and you have just been successfully targeted by a flash sale. This article covers: what is a flash sale? Is a flash sale right for your business? 8 tips for organizing a successful flash sale why segmentation improves your flash sales what is a flash sale?
A flash sale is when an online store offers substantial discounts or promotions for a very short period of time. The main goals of a flash sale strategy are to get online shoppers to buy on impulse, to increase sales in the short term, or to sell off your excess inventory. Flash sales differ from traditional online sales in 3 specific ways:discounts and promotions are email list significantly better than what your company usually offers the duration of a flash sale is much shorter than your online store's normal sale window a limited selection of products are on sale, often associated with reduced stock availabilityflash sales are especially popular on black friday and cyber monday, but they can attract online shoppers anytime.
Some websites even offer "Daily deal" flash sales email list as their primary business model (but not without some drawbacks). A brief history of the "Daily deal" website (and what it teaches you about how to time a flash sale)even though daily deals sites have been around since 2004, let's talk about groupon. Remember groupon? Launched in 2008, they immediately became the king of the daily deal mountain. Similar websites quickly sprang up (like discount bunnies) on the internet. And it's no wonder — from january 2010 to january 2011, groupon's us revenue grew from $11 million to $89 million. It was their monthly income . But by 2015, groupon's stock value had fallen 86%.