We've heard what it takes to be a “hypergrowth” business. Things like: crushing hours high turnover scandals exponential growth at all costs rapid growth - rapid failure funding rush cool office in sf silicon valley brother culture what if I told you that wasn't our experience? In this guide, we will walk through: the true definition of hypergrowth 11 lessons we industry leads learned as a hypergrowth company examples of other hypergrowth companies the secret to achieving hypergrowth in 2022 and beyond what is hypergrowth? The real definition hypergrowth means achieving an average annual growth rate of more than 40% for more than a year. Defining hypergrowth in this way sets it apart from other companies with varying levels of growth, such as: 20-40% compound annual growth rate (cagr) known as "Fast growth" and 0-20% known as "Normal growth".
11 hard-earned lessons from a true hypergrowth company 1. Solve underserved markets saas technology is obsessed with "The industry leads business". Everyone in our space fights for every trade, giving up margin in the entry. We have grown to 150,000 customers by focusing on the most underserved audience. And what is amazing is that it is the biggest part of the market. According to the us small business administration, 31.7 million small businesses exist in the united states alone, representing 99.9% of businesses in the united states. This leaves a huge percentage of the market underserved when it comes to access to the technology needed for growth. For example: you can purchase activecampaign directly from the website and upgrade/downgrade within the app. No need to speak to a salesperson.
No complicated purchase process. By choosing to serve the segment of the market that our competitors have left behind to chase “the business”, we have a stronger customer base, viral growth and more momentum. 2. Focus on your vision — not the competition it is essential to know what you are going to deliver, including the problem you industry leads are going to solve for this underserved market. Our vision has not changed and still underpins everything we do, joined by a clear mission and values. Our vision is to: help growing businesses build meaningful connections with their customers. We know we need to stay focused on that vision every day and stay true to it, rather than focusing on what our competitors are doing. For example: saas companies underestimate the technology that small businesses are already using.