Focusing on all the entry points of cutting-edge bulk sms service brands, Huaying Capital and a huge number of engines held a "new-cutting track, driving growth" new consumption growth salon from business activation, brand building, quality control & play, operation & marketing Four dimensions, jointly explore the ideas and gameplay of products and marketing concepts in the era of traffic. In the post-epidemic era, what kind of environment do new consumer brands find bulk sms service themselves in? How to build brand power scientifically? How to grasp the focus and rhythm of the Double 12 launch? What types of fans are the brands just need? Please accept this system's "Douyin Entry Guide". 01 The tuyere is emerging, the crisis and opportunity of the cutting-edge brand 2020 is a year full of challenges and opportunities. The epidemic is not changing the trend, but accelerating the opportunity.
The outlet that will only appear in the next five to ten bulk sms service years may have come to us in a year or so this year. So in the current environment, what is the biggest dilemma of being a brand? The growth rate of the transaction scale of the entire online shopping market has slowed down, far less than the past decade. China's nearly 1 billion mobile netizens have bulk sms service basically developed the habit of online shopping. Where can they attract more online consumers? The number of brands participating in "Double Eleven" is increasing, but the netizens' plate is basically fixed, and more and more customers are divided up. E-commerce customer acquisition costs are increasing.
It basically doubled from 2017 to 2019, and basically bulk sms service doubled from 2019 to 2020. Difficulties arise in promotion. When the brand is frustrated, it will rely on the fan group that originally paid attention to the store. However, in the post-epidemic era, the retail industry and consumer confidence are still in the recovery stage, and the activation of old customers also requires a lot of effort. From another perspective, although there are old customers retained on the bulk sms service existing platform, there are more and more platform channels, and old customers are constantly being diluted. Integrated e-commerce, live e-commerce, idle transactions... More traditional integrated e-commerce has been cut. In addition, another concern caused by the increase in channels is that consumers often open different apps to compare prices when shopping. Open one, two... The more you open, the more likely you will be attracted by other platforms, products, and brands, the more distracted you will be, and the more consumers will be lost.