The anxiety of young people getting farther and farther pervades all brands. Does any brand need to be younger? What kind of brand is suitable text message service for rejuvenation, and how to achieve rejuvenation. The article tells you how to achieve brand rejuvenation from demand to product, from image to core, from promotion to interaction. Young people will always be the future of the country. Young people will not only grow into the main consumer force of the social country, but also act as the main talent force of the social country. The latest research report shows that the total number of Generation Z, the population born between 1995 and 2009, is 260 million. Among them, there are about 99.4 million post-95s and 83.12 million post-00s. From a marketing perspective, for brands,
whoever catches young people will seize the future. However, for many brands, it always feels that young people are getting farther and farther away from text message service themselves. Anxiety pervades many brands. Even the "national wine" Moutai said that young people don't drink Moutai, which is evident. Young people don't want your brand anymore, what should I do? (Contains predictions for "Hou Lang") Does any brand need to rejuvenate and approach younger consumers? Obviously not. The main reason why young people don't drink Moutai is because they can't afford it.
If Maotai makes a series of brand actions in order to seize the market of young people, it is likely that it will not be able to approach young people, and it will also lose its original brand image and user group. From the perspective of brand management upward to text message service management, this also confirms that I have always emphasized the unity of opposites, and that management is the core of management theory from a contradictory perspective. If the brand is not young, it is afraid of losing the main consumer force in the future. If the brand is young, it is afraid that it will not only "offend" the original user group, but young people will not pay. Therefore, we must be guided by Mao Zedong Thought, seek truth from facts and dialectically view and deal with all problems in management.